Remember that at the media meeting, President Benye said:

Sony China Professional Systems Group will focus its efforts in six sub-sectors including media, education, entertainment, cinema, sports, and medical. Relying on the advantages of Sony’s outstanding technical solutions, it will continue to provide Chinese users with better quality and professional products and more Exquisite service.

Media industry

Celebrate the launch of CCTV4K Ultra HD Channel-in 2018, the most exciting event in the broadcast media industry. Undoubtedly, it was broadcast on the CCTV4K Ultra HD channel of China Central Radio and Television Station on October 1. It was broadcast in 15 provinces, regions, and regions. The city’s cable television network began to transmit CCTV4K ultra-high-definition programs at the same time, and viewers only need to replace the 4K set-top box to enjoy the rich 4K program content.

CCTV4K Ultra HD Channel has broadcast 18 hours of programs every day since its inception a month, providing viewers with documentaries, sports events, variety shows, TV series and cartoons and other exciting content. This is also the Central Radio and Television General Station to promote the integration of culture and technology, and better An innovative move to meet the needs of the people for audiovisual experience.

The CCTV4K Ultra HD channel broadcast live on the "2018 China Open" on the first day of its broadcast. It has naturally become one of the most attractive spots. This is also the first time that China Open has used 4K signals for live broadcast. The 4K OB van of China Net Live is provided by Sony. It not only includes 4K systems such as cameras, switchers, and servers, but also includes HDR4000 converters to achieve various precise conversions and high-precision BVM-300 monitors. With HDR technology, the color reproduction is more realistic and the levels are highlighted clearly. Of course, there is also the full cooperation of the Sony technical team.

"We believe that more ultra-high-definition channels will be launched one after another. Sony will take this opportunity to continue to provide users with products and solutions suitable for ultra-high-definition programs, and rely on the Sony Imaging Technology Institute to carry out high-level in-depth training."

—— President Honda expressed that he would work with Chinese counterparts to promote the development of the UHD industry.

This year, we also witnessed the delivery ceremony of Sony’s integrated 4K/IP ultra-high-definition broadcast vehicle, including 4K broadcasts such as Zhejiang Radio and Television Group’s 32-channel, Beijing Rui Chi Si Chuang’s two 28-channels, and Jiangsu Toku Media’s 24-channel. car. In fact, this year Sony has also included many new projects, including Heilongjiang Radio and Television Station 4K OB van, Shandong Radio and Television Station 4K OB van, Guizhou Radio and Television Station 4K OB van, Hainan Radio and Television Station 4K OB van, Guangdong Radio and Television Station 1600 square meters 4K studio, etc. .

These projects have a common feature. They all use the Sony IPLive system solution, and are equipped with a large number of Sony HDC-4300 studio cameras and HDC-4800 ultra-high-speed cameras, as well as the newly launched 4K handheld PXW-Z280 and 4K shoulder this year. Carry machine PXW-Z580. "It can be said that in the field of 4K production, these models of machines have become standard."

In the field of film and television production, Sony’s flagship camera product CineAltaV is the first to adopt a full-frame imager in the industry.

On August 16, Sony China Professional Systems Group and Youji Kili Film Equipment Co., Ltd. held a delivery ceremony for 12 Sony CineAltaV digital cinema cameras. This is currently the largest number of CineAltaV cameras purchased by Chinese users at one time.

"Not only movies, but the high-end TV drama market is also a very promising area for Sony. The demand for this market is different from the regular program production of TV stations. The directors pay more attention to tolerance, shallow depth of field, out-of-focus blur, color reproduction and other indicators. And our CineAltaV is particularly outstanding in these aspects, achieving the effect they want."

The new film "One Second" by the famous Chinese director Zhang Yimou is being filmed in Dunhuang. In harsh environments, whether it is desert or dust, CineAltaV can not only ensure the smooth operation of the machine, but the body is also easy to disassemble and clean. This is also unique to CineAltaV. Place.

CineAltaV is also continuously upgraded. The new extension cable system of CineAltaV benefits from Cameron’s shooting of the "Avatar" sequel. Because 3D movies require dual-lens shooting, Sony developed a split system for it, using a transmission line. One end is connected to the CMOS and the other end is connected to the camera body to complete shooting with a special angle of view in a smaller space. This accessory has attracted more photographers' favor, so Sony launched its product as a product.

President Honda added that Sony’s marketing strategy is not only about how many products it sells, but also about whether the products are fully functional.

"An expensive professional product has many good features that users may not use. I think this is our responsibility. We have not allowed users to fully utilize the product's functions. Another point is whether Sony can quickly To help users solve problems, this can reflect professional service standards.

Of course, we have to listen to user feedback as always, learn some new operating habits from users, and combine with Sony's black technology to continuously launch new products and solutions to give back to users. "

Education industry

Starting from a baby, a tool to help the pillars-Sony sees a wide range of education industry, from kindergarten children's education, to universal education in primary and middle schools, to university higher education. Sony has specially developed a programmable educational robot KOOV for teenagers. KOOV is an educational kit for freely building robots through multi-module combination and visual programming. It includes two parts, hardware and software, and is assembled through "Lego-style" modules. , With programming to create robots, this kit based on STEM education mode fully stimulates children's creativity and thinking ability, and provides greater imagination.

On May 25th, in Chengdu’s newly completed Sichuan Media College • Chengdu Film and Television Silicon Valley Planning Hall, the "Future Image Laboratory" jointly constructed by Sony China Professional Systems Group and Sichuan Media College held a grand opening ceremony. On June 1, they gathered in Hangzhou to witness the official launch of the "Sony Institute of Imaging Technology (AIT) Zhejiang Media College Practice Teaching Base".

So, how does President Honda view the meaning of school-enterprise cooperation and integration of production and education?

"I participated in both of these unveiling ceremonies. Both colleges and universities are among the top media colleges in China. They have cultivated a large number of outstanding radio, film and television talents. These students will work in the media after graduation. We hope that they will be in the first place. Get in touch with Sony’s latest equipment for a while, learn about advanced work processes, and stimulate students' interest in working in the industry. Use the equipment to serve the society, and both parties will achieve mutual benefit."

On November 7, the "Beijing Sports Teacher Football Exchange Activity" was held in a primary school in Dongcheng District, Beijing. Nearly 200 football teachers from Beijing Dongcheng District Primary and Middle Schools gathered to watch the demonstration class of the school’s specially-appointed British football coach In this demonstration class, Sony’s smart sports solution performed well, providing strong support for technical details and tactical guidance, and won unanimous praise from on-site leaders and teachers. This is a football sports training system. The whole system includes cameras, controllers, monitors, etc. It can replay whether the students' movements on the football field are standard or not so that the coach can quickly correct the posture. This kind of sports teaching system has been widely used in Japan. In the elementary and middle school football training course.

Entertainment industry

Sony’s layout of the entertainment field covers a wide range, covering museums, exhibition halls, amusement parks, theme parks, business districts, high-end corporate displays, etc., incorporating AR/VR and rich projection display technology into the design. When it comes to display technology, Sony’s "Black Crystal" cannot be ignored. The most eye-catching BIRTV Sony booth this year was a giant 8KX4K black color crystal display with a length of 9.7 meters and a height of 5.4 meters. This 440-inch screen made of CrystalLEDs developed by Sony itself was exhibited in China for the first time. The most eye-catching "star" of the exhibition.

At the Shanghai Auto Show, Sony Black Crystal is compatible with luxury cars. Its excellent color reproduction ability and exquisite picture quality show the "exquisite sense of technology" that luxury cars should have. In the brand exhibition hall of Eastern Airlines, Hei Caijing also assumes the task of "image ambassador". Hei Caijing's high-quality performance matches the high-quality culture of China Eastern Airlines.

In the AR/VR application field, Sony has set up a corresponding department to develop professional AR/VR solutions.

"The solution we provide is not just to install a certain product, but to provide a space, including the conceptual design of the entire space, to help users conceptually, and to pay more attention to the feelings of product users rather than the product itself. In the virtual environment, let them experience design concepts such as shape, color and decoration style." Although the AR/VR ecosystem is not yet sound, with the advancement of technology, I believe that AR/VR can bring higher value to users , To bring people a better experience.

It is worth mentioning that the president of Benye came to work in China for the first time in 2003 and worked in the professional projection display equipment department of Sony for five years. Speaking of projection, Sony is the first manufacturer to provide laser light source 3LCD engineering projectors. By the end of last year, 15,000 units had been put on the market. This year, Sony Projection focuses on the laser engineering projection market, which includes two series. The P series leads the education market and the F series blooms in the exhibition. In the future, Sony projectors will develop in the direction of higher brightness and higher added value, bringing more and higher level projector products to the industry.

There is another market, the commercial district. At present, there are hundreds of Shopping Malls in Beijing alone. It gathers various leisure and entertainment projects such as supermarkets, specialty stores, restaurants, theaters, and children’s playgrounds. These commercial districts also have demand for digital projectors. More and more, including small and medium-sized theaters, Sony released a small 4K laser film projector SRX-R608 during the BIRTV2018 exhibition, which not only uses laser light source technology, but also produces light weight, low noise, high contrast, etc. Highlights, this product meets the needs of small and medium theaters and unmanned screenings.

Cinema industry

The world’s first STARX was completed-on July 6, the world’s first STARX giant screen was officially opened at Xingyi Cinemas in Rui’an. This is a new revolutionary scene created by Xingyi Cinemas and Sony China. Audio and video experience. The entire projection system consists of a Sony SRX-R5154KSXRD projector and a brand-new Sony digital cinema server. It realizes HDR technology, 4K high frame rate projection, 8000:1 high-quality contrast ratio, ultra-high 3D brightness and other cutting-edge technologies, which are intended to bring more to the audience. For a broad field of vision and rich sound levels, truly immersive viewing experience.

"Looking at the international cinema market, the number of large screens in Chinese cinemas has surpassed that of the United States, becoming the world's largest market." President Momo emphasized that Sony pays more attention to the high-end cinema market. The future trend of the digital projection market will focus on high dynamics and high Brightness, high definition, high frame rate and other dimensions are evolving. With the popularization of STARX giant screens, HDR format movies may gradually become the mainstream fashion of movie projection, and Sony’s projector products will also focus on this keyword. And upgrades to be able to give users the best visual impression.

Sony not only provides the projection system, but also works with Eclair-Color, a French digital film production company, to establish an exclusive HDR film post-production system and jointly launch a full-link HDR film. It also cooperates with GDC, which is a well-known film projection server provider. The two parties work together to provide comprehensive digital cinema products and services to provide exhibitors and distributors with a one-stop solution for projecting digital movie content.

Sports industry

VAR video assisted refereeing-2018 can be described as a sports year. The Pyeongchang Winter Olympics, the Russian World Cup, and the Jakarta Asian Games have been held one after another. One by one, exciting events have feasted the eyes of sports fans around the world. Behind the exciting competition, a black technology came into being, it is the video assistant referee VAR (VideoAssistantReferee).

In June of this year, FIFA has applied VAR technology to the World Cup in Russia, with multiple camera lenses all over the football field, multi-cameras and multi-angles to capture every small action of the players on the field, so as to achieve a "hot eye." When there is a dispute on the court, the head referee will make a request, and the video assisted referee will operate it. The corresponding video will be played back in slow motion to assist the head referee in making a fair judgment.

In fact, Sony has invested in VAR technology for a long time, and wholly acquired a department that specializes in VAR technology research and development as a subsidiary of Sony to operate. Its video assisted referee system has been widely used in many large-scale international events. , Not only football events, but also popular sports events such as tennis and baseball. Sony VAR technology has covered more than 400 stadiums in more than 50 countries. "Technology development has brought exciting and fair events to the sports world. Sony has only provided live event equipment in the past, and now provides more value-added services around events." The top domestic league "2018 Super League season" ended perfectly. Zhonghei technology has continued to show its prominence in the Super League, achieving the first 4KHDR live broadcast of the Super League and realizing the live production of the Super League's three-dimensional sound. Of course, the 240 games of the "2018 Super League Season" also used the Sony Video Assistant Referee System. In addition, in August, the two 28-channel all-IP 4K broadcast vehicles delivered by Sony to Sports Power were also officially put into the Super League, presenting the most exciting 4K Super League.

Medical industry

Ultra-high-definition imaging surgery-Sony's current main products in the medical business are divided into two categories: ▶ One is the printer-centric medical printing business, which also includes products such as self-service film picking systems; ▶ The other is also developed in the future The focus is on 4K medical imaging solutions, including medical 4K surgical field cameras, medical 4KIP transmission equipment, medical 4K monitors, medical 4K video recorders and other equipment, forming a complete 4K chain from signal acquisition, signal transmission to screen monitoring and recording.

The entire medical industry is ushering in the outbreak of 4K technology. Sony learned from feedback from some hospitals and experts that clearer images really help them perform operations more accurately and judge pathology more accurately, which greatly increases the probability of successful surgery.

The use of 4K technology in medical treatment is not only surgical treatment, but also a very important field, which is the field of medical teaching. For this reason, Sony has specially provided a set of 4K medical teaching video system, which has become one of the important tools in medical teaching. It is believed that Sony's medical business will develop rapidly at a geometric speed and create a different medical future.

President Honda gives the impression that he is humble and cheerful. He is no stranger to China and speaks Chinese fluently. Although he has worked in China for many years before, he has seen China develop at an unprecedented speed in the past year. , The market in various industries is active and thriving.

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